Dave & Busters

Reinventions are funny things. They typically start with a simple challenge – in this case, reducing churn, getting gamers eating, and encouraging eaters to game. The entire project was driven by observable data. They had separated the dining rooms and gaming rooms, which ended up sapping the energy. Surely, if we could aggregate the two, it would be easier to create an experiential event. From that idea, a revamp of the brand ensued, incorporating cheekier communications, improved iconography, floor plans, bespoke apps and planning tools, menu items, a game ideas. Reinventions are funny things.