Mitsubishi Motors

A first, or so I was told, for an automotive site anywhere. Observable data guided us towards a solution that took into account how car buyers typically searched for vehicles. We discovered that most potential buyers in the purchasing funnel valued vehicle data, specifications, and particularly, validation from sources outside the brand. So, why not integrate as much of that real-time data into the site, reducing friction for users by eliminating the need for them to search across multiple sites? And there you have it.