Quaker Parents

Quaker Canada wasn't actively engaged in social media in any significant or substantive manner, yet they aimed to make a positive impact in a realm where they might not naturally fit. My team and I acknowledged the complexities of social media, especially within the realm of parenting. We understood that social media often presents a highly curated version of reality, and parents were no exception to this trend. This portrayal of perfect parenting often intensified feelings of inadequacy among parents who didn't feel they measured up. So, we decided to ensure that Quaker conveyed the message that the pressure to be perfect was nonsense.